Interpretation is about sharing stories. It goes beyond facts and figures and seeks to evoke emotion and inspire awe and wonder.

Whether you are a small trail organization, community council, large museum or visitor centre, I can help you share your story and create an engaging experience for your visitors.

My name is Heather Hinam, and I am a naturalist, artist, and interpretive specialist. Through my award-winning business, Second Nature, I can help you create both physical and digital interpretive exhibits that will touch your visitors’ minds, hearts, and imagination.

Whether working on my own with one of my partners, I can help you with a wide variety of interpretive needs, including:

  • Interpretive planning
  • Panel and exhibit design
  • Digital media planning and creation
  • Illustration, maps, diagrams, and infographics
  • Interpretive writing, story editing, and research

Learn to Draw Birds this Fall

With fall settling in and days getting shorter, why not spend the darkness learning how to bring nature to life with your pencil. Starting October 20th, I will be teaching a 5-session online course through McNally Robinson Booksellers to help you learn how to draw...

So, How Do You Make Interpretive Signs Anyway?

When I tell people that I make interpretive signs for a living, the most common response I get is ‘I’ve always wondered where those come from.’ It’s definitely become clear to me through many conversations with clients that people have a hard time conceptualizing the...

Contact me today!

Let’s take your story from idea to reality.